No Indians allowed; Haagen Dazs says wrong choice of words

Ice cream major Haagen-Dazs probably did not realise that a sign that was meant to tempt the Capital’s crème de la crème to its premium international-quality’ ice-creams would instead land it in hot water.

A day before the US brand opened its first outlet in a south Delhi mall, it put up signboards around the area for a “preview for international travellers” with the telling rider, ‘Entry restricted only to holders of international passports’.

“An error was made in the creative execution,” Anindo Mukherji, MD of General Mills India, which markets the brand here, said, adding more precisely: “It was a wrong choice of words, and we regret the error.”

As there are no such things as ‘national’ passports — they are after all used only for international travel
— it was apparent that ‘international’ was used as another word for ‘foreign’. And since the booklet’s only use, once the holder clears an airport immigration counter, is as a proof of nationality, the clear implication was that only foreigners would be allowed for the ‘preview’. It was not, however, intended to be a case of reworking the old British sign, ‘Dogs and Indians not allowed’.

“No one was turned away because of nationality,” insisted Arindam Haldar, director, Haagen-Dazs. “I was present on all days. If people were refused entry momentarily, it was only due to overcrowding as there was a rush.” Obviously, Haagen-Dazs is here to tap the Indian market, not keep it out, but the words of the teaser campaign left the company vulnerable to the charge of apartheid. And it was compounded by the very poor choice of words by TBWA, the agency that did the teaser campaign.

Upon sustained queries to company officials about the intention of the campaign, it emerged that what Haagen-Dazs really wanted to convey was ‘Now get a taste of abroad right here in India’. But by preferring several long words — that are liable to be misinterpreted — instead of short, clear ones, they ended up generating a lot of heat: something that ice-cream brands, in particular, should steer clear of, if they don’t want their market to melt away, thanks to offended sensibilities. Especially, since it plans to open 30 to 40 outlets in the next few years. 

No engineer in India good enough for Infy Engg prize?

New Delhi: India churns out around seven lakh engineers every year. And yet how many of them are really good enough to win some of the domestic and global prestigious awards? The issue has come to the forefront with Infosys Technologies reportedly having failed to find a worthy candidate for its Infosys Engineering Science Prize 2009.

The company has decided not to give the prize in that category to anyone this year. Infosys' Chief Operating Officer (COO), SD Shibulal, told that there were 34 nominees for the engineering and computer science prize but even after relaxing the age limit to 55 years, the jury could not find anyone who met all the criteria of the Infosys Prize. So, the jury took the unanimous decision to not award the prize for the engineering sciences discipline this year.

Infosys Science Foundation is a not-for-profit trust set up by Infosys Technologies. The company has named three scientists and two academic experts as winners of Infosys Prize 2009 for outstanding contributions to scientific research.

The winner in physical sciences is Thanu Padmanabhan of Inter-University Centre for Astronomy and Astrophyics, Pune, in recognition of his contribution to a deeper understanding of Einste
in's theory of gravity in the context of thermodynamics. For mathematical sciences, Ashoke Sen of Harish Chandra Research Institute at Allahabad was given the prize in recognition for his contributions to mathematical physics. For life sciences, K VijayRaghavan of National Centre of Biological Sciences in Bangalore got the award.

The winner in the social sciences and economics category is Abhijit Vinayak Banerjee of Massachusetts Institute of Technology for his contributions to the economic theory of development. Upinder Singh of the University of Delhi won an award for her contributions as an outstanding historian of ancient and early medieval India.

MILLION $ QUESTION?
If INFOSYS is saying so than how come it is growing just because of INDIAN ENGINEERS.....?

 

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Firefox: Heat and the CPU usage problem

Firefox has a CPU usage issue and, consequently, can cause overheating problems in some laptops, particularly ultraportables. That's what I've found over the last couple of years.

But don't take my word for it. This is documented on a Mozilla support page entitled "Firefox consumes a lot of CPU resources." The page states: "At times, Firefox may require significant CPU [central processing unit] resources in order to download, process, and display Web content." And forum postings like this one about a Dell Netbook are not uncommon: "Mini9 would get way too hot."
The Mozilla support page goes on to say that "you can review and monitor CPU usage through specific tools" and describes ways to limit CPU usage, such as: "A Firefox add-on, called Flashblock, allows you to selectively enable and disable Flash content on Web sites."
Let me describe my experience. I find that tab for tab, Firefox uses decidedly more resources than other browsers--Safari, for example. And in the past (when I was actively using a Windows Vista-based machine) Firefox also compared unfavorably with Microsoft's Internet Explorer for CPU usage.
More specifically, here's the behavior as I see it. When I'm accessing sites with multimedia content such as the CNET front door, Firefox CPU usage will bounce around between 30 and 60 percent, and sometimes spike higher (80 percent and above), as indicated by the Mac OS 10.6.2 Activity Monitor.
On the other hand, the Safari CPU usage with the same pages open is much lower--typically between 2 percent and 10 percent.
My theory is that most users don't notice this because in mainstream laptops, this isn't an issue. But it can become an issue in ultraportables--typically under an inch thick--which are more sensitive to heat because of the design constraints. The ultrathin Apple MacBook Air, which I use as my main machine, is a good example.
The fan is usually an audible indicator of CPU usage issues. When I'm using Firefox and I have tabs open on multimedia-rich sites (which is par for the course these days), the Air's fan will almost invariably kick on and stay on until I close the tabs. As I write this, the fan has finally shut down after I closed the Firefox tabs (e.g, CNET front door). Those same tabs in Safari are still open and not causing any significant spike in CPU usage or fan activity.
When I contacted Mozilla, a technical support person guessed that Safari is possibly better at optimizing Flash-based sites compared to Firefox. And that may be true. However, I had similar issues before when I was using a Hewlett-Packard business ultraportable (also very thin like the Air) that were not necessarily tied to Flash usage. In short, Firefox was less efficient with CPU usage compared to Microsoft's IE 8. And the behavior was similar. The HP laptop would quickly heat up and the fan would kick on.
Finally, let me reemphasize that I'm guessing that most users don't notice this because heat dissipation is not a big issue for mainstream laptops that are not necessarily thermally-challenged when accessing multimedia-rich Web pages. That said, this has been a steady problem for me because I use ultraportables almost exclusively and has forced me to limit my use of Firefox.

Smoking Near Apple Computers Creates Biohazard, Voids Warranty

Apple is refusing to repair Macs from houses where people smoke even if the machines are under warranty.

According to a report in the Consumerist Apple told two consumers that their warranties were void because their Macs showed signs of damage related to smoking. Under The Occupational Safety and Health Administration (OSHA) nicotine is considered a biohazard and Applecare employees reserve the right to refuse to repair machines that are contaminated by it.

The Consumerist points out that Applecare warranties do not appear to mention that cigarette smoke will void Mac warranties.

Both consumers appealed up to the office of Steve Jobs and both lost.

NOKIA in 2015

How Gadgets get Names

Pentium

When Intel had developed the successor to the i486 and was getting ready for its launch, they had the name i586 in mind for the new processor. Intel wanted to trademark this name because of competitors using similar names with the numbers (such as Am486 from AMD), but US courts would not allow numbers as trademarks. Intel asked Lexicon Branding to create a brand that could be trademarked for their new processors. The name Pentium was suggested as it contained "Pente" meaning five in Greek and "ium" which is the Latin ending for neutral nouns.

Walkman

Who doesn't know about the Walkman? Ever since the first one was launched in 1979, the name has become synonymous to a personal stereo player. The device was designed by Sony audio division engineer Nobutoshi Kihara for Sony co-chairman Akio Morita who wanted to be able to listen to operas during his transatlantic plane trips. The name Walkman expresses the freedom to listen to music while walking down the street. Although it was marketed as Walkman only in Japan, it was known as Soundabout in many countries including US, Freestyle in Sweden and Stowaway in the UK. The name Walkman eventually was found to be more popular and hence the other two names were dropped.

iPod

While the development of Apple's MP3 player was in progress, Steve Jobs expressed his vision of the MP3 player as a hub to other gadgets. Freelancer copywriter Vinnie Chieco, whom Apple had hired to help arrive at a name, brainstormed hubs of all kinds and eventually decided to come up with something related to spaceships, where you can leave it for some time, but will have to eventually return to refuel. The plastic front of the prototype MP3 player inspired him with the word "pod", while the 'i' gives it the Mac connection. The MP3 player was thus christened iPod.

BlackBerry

In 2001, Canadian company Research In Mobile asked Lexicon Branding to give a name for its new e-mail device. Research suggests that the word "e-mail" can increase your blood pressure, so the consultancy asked RIMs founder to distance the name of this new device from that word. Rather, they tried to come up with a word for a name to evoke feelings of joy and peace. Just then, someone made a comment that the keys on the device looked like seeds, which got Lexicon team to search for words such as melon, strawberry and various other vegetables. Finally, they arrived at 'BlackBerry', which is a word that is both pleasing as well as brought up the black colour of the device.

Android

As you may already know, Android is Google's newest operating system for mobile devices with Open Handset Alliance supporting this platform. But do you know how it got its name? When work started on this project in 2005, Google quietly acquired a mysterious startup named Android Inc. According to the BusinessWeek, this startup had been working under "a cloak of secrecy" on "making software for mobile phones". Leaked news and internet hype combined with Google's secrecy resulted into the name "Android" getting stuck to this.

Firefox

Mozilla did have its share of problems naming its famous browser. An early version of Mozilla's browser was called Firebird, but since that name was already being used by another open-source project, the browser was named Firefox instead. Firefox is another name for red panda. When asked why this browser was named so, the reply of Mozilla elders was, "It's easy to remember. It sounds good. It's unique. We like it."

Twitter

The only thing that came to cofounder Biz Stone's mind when he saw the application created by Jack Dorsey in 2006 was the way birds communicate - "Short bursts of information...Everyone is chirping, having a good time." Stone responded by "twttr" and they eventually added a few vowels to come to "Twitter". Thus, what started as being described as merely trivial bursts of bird communication, has become one of the most popular and powerful means of social networking, news, etc. You can now find "Follow on Twitter" links on practically every website today.

ThinkPad

The highly reliable and respected lineup of notebook computers from IBM was launched in 1992. But before they could launch it, they just could not come up with a name to give it. While the pen-computing group of IBM wanted to keep it simple and thought about ThinkPad, the corporate naming committee didn't like it. IBM products always had a number in the name and they wanted to carry on that tradition with this new notebook range. Also, they wondered how the word ThinkPad would translate into other languages. "ThinkPad" eventually won due to the clout of the IBMer who unveiled it and went on to become a huge hit.

Windows 7

There was a whole lot of speculation as to what the newest iteration of Windows will be named as. Windows Vista has been disappointing for Microsoft, so they did not want to go with any similar naming convention. Meanwhile, Windows releases preceded by a numeral have done remarkably well. The reason can be anything, but the name became clear when Microsoft's Mike Nash announced, "Simply put, this is the seventh release of Windows, so therefore 'Windows 7' just makes sense." As has been seen thus far, this is probably on its way to become the most successful OS from Microsoft since a long time.

Amazon Kindle

Amazon Kindle is arguably the device that revolutionized the way e-books are read. Kindle was named by a husband and wife team of designers from San Francisco, Michael Cronan and Karen Hibma. Cronan was asked by Lab126 - an Amazon.com company, to name this device. According to Hibma, Michael came up with the name through the usual practice of exploring the depths of what the potential of the new product could be and how the company would like to present it.

Hibma says, "We didn't want it to be 'techie' or trite, and we wanted it to be memorable, and meaningful in many ways of expression, from 'I love curling up with my Kindle to read a new book' to 'When I'm stuck in the airport or in line, I can Kindle my newspaper, favorite blogs or half a dozen books I'm reading." Kindle means to burn or set alight, to arouse or be aroused, or to make or become bright. It has its roots in the Old Norse word kyndill, meaning candle.

Hibma says, "From Voltaire: 'The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others and it becomes the property of all'."

I am Now in Banglore.

I am working for client side project in LSI(Banglore) for a minimum of 6 months.

A Good environment. Happy Days...

My Entry in MSYS

I joined MSYS Tech on 7/8/09.
Date can never be forget bcos it is so unique.

I am Now a Engineer...

Finally i cleared in Revaluation.

Now i am Engineer..

P. Siva Kumar, B.Tech....

Never Expected Arrear in 8th Semester

Ayyo Rama I got arrear in 8th Semester.

I have hope that i will clear.

I should Clear.

Good Bye SAEC...

My College Life is over...

“College is a place to keep warm between high school and an early marriage.”

“You have four years to be irresponsible here. Relax. Work is for people with jobs. You'll never remember class time, but you'll remember time you wasted hanging out with your friends. So, stay out late. Go out on a Tuesday with your friends when you have a paper due Wednesday. Spend money you don't have. Drink 'til sunrise. The work never ends, but college does..."”

Good Bye SAEC, Friend & My Bench...
 

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Happy Tamil New Year and Happy Pongal

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