No Indians allowed; Haagen Dazs says wrong choice of words

Ice cream major Haagen-Dazs probably did not realise that a sign that was meant to tempt the Capital’s crème de la crème to its premium international-quality’ ice-creams would instead land it in hot water.

A day before the US brand opened its first outlet in a south Delhi mall, it put up signboards around the area for a “preview for international travellers” with the telling rider, ‘Entry restricted only to holders of international passports’.

“An error was made in the creative execution,” Anindo Mukherji, MD of General Mills India, which markets the brand here, said, adding more precisely: “It was a wrong choice of words, and we regret the error.”

As there are no such things as ‘national’ passports — they are after all used only for international travel
— it was apparent that ‘international’ was used as another word for ‘foreign’. And since the booklet’s only use, once the holder clears an airport immigration counter, is as a proof of nationality, the clear implication was that only foreigners would be allowed for the ‘preview’. It was not, however, intended to be a case of reworking the old British sign, ‘Dogs and Indians not allowed’.

“No one was turned away because of nationality,” insisted Arindam Haldar, director, Haagen-Dazs. “I was present on all days. If people were refused entry momentarily, it was only due to overcrowding as there was a rush.” Obviously, Haagen-Dazs is here to tap the Indian market, not keep it out, but the words of the teaser campaign left the company vulnerable to the charge of apartheid. And it was compounded by the very poor choice of words by TBWA, the agency that did the teaser campaign.

Upon sustained queries to company officials about the intention of the campaign, it emerged that what Haagen-Dazs really wanted to convey was ‘Now get a taste of abroad right here in India’. But by preferring several long words — that are liable to be misinterpreted — instead of short, clear ones, they ended up generating a lot of heat: something that ice-cream brands, in particular, should steer clear of, if they don’t want their market to melt away, thanks to offended sensibilities. Especially, since it plans to open 30 to 40 outlets in the next few years. 

No engineer in India good enough for Infy Engg prize?

New Delhi: India churns out around seven lakh engineers every year. And yet how many of them are really good enough to win some of the domestic and global prestigious awards? The issue has come to the forefront with Infosys Technologies reportedly having failed to find a worthy candidate for its Infosys Engineering Science Prize 2009.

The company has decided not to give the prize in that category to anyone this year. Infosys' Chief Operating Officer (COO), SD Shibulal, told that there were 34 nominees for the engineering and computer science prize but even after relaxing the age limit to 55 years, the jury could not find anyone who met all the criteria of the Infosys Prize. So, the jury took the unanimous decision to not award the prize for the engineering sciences discipline this year.

Infosys Science Foundation is a not-for-profit trust set up by Infosys Technologies. The company has named three scientists and two academic experts as winners of Infosys Prize 2009 for outstanding contributions to scientific research.

The winner in physical sciences is Thanu Padmanabhan of Inter-University Centre for Astronomy and Astrophyics, Pune, in recognition of his contribution to a deeper understanding of Einste
in's theory of gravity in the context of thermodynamics. For mathematical sciences, Ashoke Sen of Harish Chandra Research Institute at Allahabad was given the prize in recognition for his contributions to mathematical physics. For life sciences, K VijayRaghavan of National Centre of Biological Sciences in Bangalore got the award.

The winner in the social sciences and economics category is Abhijit Vinayak Banerjee of Massachusetts Institute of Technology for his contributions to the economic theory of development. Upinder Singh of the University of Delhi won an award for her contributions as an outstanding historian of ancient and early medieval India.

MILLION $ QUESTION?
If INFOSYS is saying so than how come it is growing just because of INDIAN ENGINEERS.....?

 

Speecy

Speccy is an advanced System Information tool for your PC. At first glance, Speccy may seem like an application for system administrators and power users. It certainly is, but Speccy can also help normal users, in everyday computing life.

If you need to add more memory to your system, for example, you can check how many memory slots your computer has and what memory's already installed. Then you can go out and buy the right type of memory to add on or replace what you've already got.

If you're going to be selling your PC, you can use Speccy to quickly list out the components. Or, if you're buying a PC, you can use Speccy to check that the computer has what the label says it has.

Also, Speccy comes in handy for support. If you're on the phone with technical support and they want to know what video card you have installed, there's no need to hunt around Windows. Speccy has all the information on one easy-to-understand screen. 


This is just a beta version use it and comment.

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Firefox: Heat and the CPU usage problem

Firefox has a CPU usage issue and, consequently, can cause overheating problems in some laptops, particularly ultraportables. That's what I've found over the last couple of years.

But don't take my word for it. This is documented on a Mozilla support page entitled "Firefox consumes a lot of CPU resources." The page states: "At times, Firefox may require significant CPU [central processing unit] resources in order to download, process, and display Web content." And forum postings like this one about a Dell Netbook are not uncommon: "Mini9 would get way too hot."
The Mozilla support page goes on to say that "you can review and monitor CPU usage through specific tools" and describes ways to limit CPU usage, such as: "A Firefox add-on, called Flashblock, allows you to selectively enable and disable Flash content on Web sites."
Let me describe my experience. I find that tab for tab, Firefox uses decidedly more resources than other browsers--Safari, for example. And in the past (when I was actively using a Windows Vista-based machine) Firefox also compared unfavorably with Microsoft's Internet Explorer for CPU usage.
More specifically, here's the behavior as I see it. When I'm accessing sites with multimedia content such as the CNET front door, Firefox CPU usage will bounce around between 30 and 60 percent, and sometimes spike higher (80 percent and above), as indicated by the Mac OS 10.6.2 Activity Monitor.
On the other hand, the Safari CPU usage with the same pages open is much lower--typically between 2 percent and 10 percent.
My theory is that most users don't notice this because in mainstream laptops, this isn't an issue. But it can become an issue in ultraportables--typically under an inch thick--which are more sensitive to heat because of the design constraints. The ultrathin Apple MacBook Air, which I use as my main machine, is a good example.
The fan is usually an audible indicator of CPU usage issues. When I'm using Firefox and I have tabs open on multimedia-rich sites (which is par for the course these days), the Air's fan will almost invariably kick on and stay on until I close the tabs. As I write this, the fan has finally shut down after I closed the Firefox tabs (e.g, CNET front door). Those same tabs in Safari are still open and not causing any significant spike in CPU usage or fan activity.
When I contacted Mozilla, a technical support person guessed that Safari is possibly better at optimizing Flash-based sites compared to Firefox. And that may be true. However, I had similar issues before when I was using a Hewlett-Packard business ultraportable (also very thin like the Air) that were not necessarily tied to Flash usage. In short, Firefox was less efficient with CPU usage compared to Microsoft's IE 8. And the behavior was similar. The HP laptop would quickly heat up and the fan would kick on.
Finally, let me reemphasize that I'm guessing that most users don't notice this because heat dissipation is not a big issue for mainstream laptops that are not necessarily thermally-challenged when accessing multimedia-rich Web pages. That said, this has been a steady problem for me because I use ultraportables almost exclusively and has forced me to limit my use of Firefox.

Smoking Near Apple Computers Creates Biohazard, Voids Warranty

Apple is refusing to repair Macs from houses where people smoke even if the machines are under warranty.

According to a report in the Consumerist Apple told two consumers that their warranties were void because their Macs showed signs of damage related to smoking. Under The Occupational Safety and Health Administration (OSHA) nicotine is considered a biohazard and Applecare employees reserve the right to refuse to repair machines that are contaminated by it.

The Consumerist points out that Applecare warranties do not appear to mention that cigarette smoke will void Mac warranties.

Both consumers appealed up to the office of Steve Jobs and both lost.